I’m going to open this up with a somewhat shocking statement. Image is really important…I know, I know, not something we usually hear in the yoga world. We talk a lot about non-judgement, acceptance, less focus on appearance and more focus on the internal, and I’m totally into that. I think these sentiments are incredibly important to counteract the negative cultural trends associated with the rise of pop-culture, vanity, aestheticism, and consumerism. So, I get it.
However, the truth is, most of us, are visual people. We interpret the world through what we see and experience. It takes about 7 seconds for people to make a decision about a new product, person, or business, and get this, non-verbal cues are 40% more impactful that verbal ones. This means our first impression and our gut instinct make up our decision making process.
As we well know from our practice, how things look on the outside directly affect our internal reality. If we want to be more mindful, we have to practice mindfulness daily. The shift happens when we are able to do something externally, something practical, tangible, and even visual, to catalyze an internal change.
In the same way, how things look on the outside is a direct reflection of what’s going on in our heart-space. When our image, if you will, reflects our beliefs and our values, these concepts become even more important for us. Furthermore, when we put our values first, we are able to attract our heart-tribe, our students, clients, customers, and friends who believe the same thing as us.
But here’s the thing, most of us don’t know what we’re putting out.In our hyper-digital and visual world, we have the ability and the opportunity to clearly and efficiently communicate our “thing” to the world. Imagery is the language of the 21st century, and most of us haven’t been taught how to speak it. However, when we learn this new language, we can use our understanding to quickly and easily share our calling to the world.
Here are 12 branded images and their meanings to help you reflect your values with imagery.
Now, I hope you haven’t gotten the ideas that image is everything, because it certainly isn’t. (Ever heard the legend of Parvati and Shiva.) Visual information is just a tool and a language to begin to communicate quickly and clearly with out the fuss of explaining with words. It’s simple. It’s clear. It’s pure and inspiring. We all deserve to tell better stories with the images we use and the visual information we create.
What are your values and how do you want to show them off? We’d love to know.
Comment below and I’ll give you some tips for how to visually translate your purpose and vision into a beautiful and inspired brand.
Meg Jamison combines design + yoga + life to create a beautiful, powerful, connected world. As a brand designer and yoga teacher, Meg loves to visually express who you are and to guide you on a process of deep exploration. Follow her here: www.megjamison.co