So you want a start a blog? That’s awesome! I've recently spoken with several friends over the last week who are starting blogs, podcasts, and other free resources for their users, which is super rad.
However, it's not so rad to offer things for free without providing opportunities for energetic exchange. See, if we’re just giving out free stuff all the time, we’re really giving away our life energy. We’re actually tricking the balance of how the Universe likes to work with a give and take, a back and forth, a luscious flow of energy in and out, like the tide flowing in and out.
So how can we create an even energetic flow, in this case between free resources and the consumers of those resources? Here are my 5 suggestions for making the most of and creating energetic and monetary return on your blog.
1. Find Your Niche.
This adds value for your readers. What is their issue and how are you solving for it? Do they want to know how to build a tiny home? Makes sure you have resources that provide theme with a bunch of juicy deets about what to buy, where to buy, and how to do it. It’s awesome to write about your life, but make sure there is a consistent focus, a common theme. That common theme should be the headline of your blog, so that your readers know what to expect.
2. Keep It Simple.
Having a standard post type isn’t boring. It’s smart. It helps your readers know what they’ll get from you every week. If you do interviews, ask the same questions. If you make videos, give them the same intro and closer. If you use photographs, make your photographs cohesive, in the same style and with similar framing. You can switch things up, but make sure you have some standard (special and unique) post types for your blog.
3. Be Reliable.
Make sure you publish things on a schedule, let your readers know when you’ll release new content and stick to it. This is a relationship, and if you don’t show up when you say you will, that relationship doesn’t happen.
4. Make The Ask.
If you don’t feel comfortable giving people the opportunity to spend money with you yet, ask them for something else, a follow on Facebook, their email address, or a comment on the blog (actually, always ask for this no matter what). Make sure at the end of every post you ask your readers for something in return that helps you get to know them better or an engagement that helps your business. I.e. “Like this blog post, share it on Facebook.” “Do you want to share your travel adventures? Tag us on Instagram and we’ll comment back.”
5. Turn It Into An Energetic Plus.
This doesn’t have to happen at first, but once people get to know you, they’ll want to work with you more. If you don’t give people an opportunity to do that, it’s like brand blue balls, which can be good for raising your brand appeal, at first…but if you don’t give it up, your readers will get bored and disengaged. Do you offer a travel blog and teach surfing? Plan a trip to Costa Rica with a few friends and sell it online. Do you blog about healthy living? Offer 30 minute consults for lifestyle/food planning and offer to hold people accountable to their goals in an online community.
As a soulful entrepreneur, this is sometimes a difficult concept, but just remember, giving is a gift…on both ends. If you feel an energetic suck from a creative endeavor, think about what you need and how you can get more of that. Ask for help. I’m here for you and I’m sure someone else is too!
Meg Jamison combines design + yoga + life to create a beautiful, powerful, connected world. As a brand designer and yoga teacher, Meg loves to visually express who you are and to guide you on a process of deep exploration. Follow her here: www.megjamison.co